Our Story
SWITH
A Gen X - Gen Z collaboration, the brand was established in 2025 in Bloomington, Indiana by an aunt and two nephews. Our interpretation of athletic expression, with health and recreation at its core, is blended with an appreciation for slow living, creating the perfect street-ready alternative to performance apparel. Who needs sweat-wicking material for lunch out anyway?

Our Brand
Swith is an old English word meaning with rapid motion or speed - it's the fast strides and motion that's at the heart of the athletic minded. But between the sprints and sets, there's life.
We don't design for training - we design for the in-between: where the mind unwinds and the real you shows up. Our brand is rooted in the simple belief: Leisure is Rich. We celebrate the luxury of slow living.
The Swith brand collections are the perfect balance of our core expression - health & recreation and a leisurely pace of life.
These everyday essentials are designed to take you from coffee runs to evening unwinds, and everything in between. It's more than a hoodie - it's how you live.
Our Pursuit
We're not perfect - but we're intentional. We strive to responsibly create quality everyday wear.
That means sourcing materials that respect the planet, and choosing production partners that align with our values of fairness, transparency, and low-impact operations.
- Sustainable fabrics: We prioritize organic cotton, recycled fibers, and innovative blends that reduce waste and water use.
- Ethical production: Our garments are made in facilities that uphold fair labor practices and safe working conditions.
- Minimal waste: We produce limited runs and made to order apparel to reduce overstock and keep our focus on quality. Since we're just starting out, we don't use screen printing since it produces larger runs.
Our Promise
Quality everyday wear shouldn't have to cost a lot. We keep our prices within reach by avoiding costs related to warehousing, distribution, and storefront retail.
We're all about being real.
Our images are of real clothes on real people (and real athletes) - we don't use AI-generated models.
We want you to be happy with our apparel. What's the formula?
Happiness = Reality - Expectations.
We try to provide you with realistic details about our apparel so you know what to expect in terms of fit, material, and design.